My first brief as a designer was quite special: a website to communicate a brand which was not communicating much, even the collection were kept away from online display, letting out just enough of the brand’s spirit…
This website was a mimic of a directory tree file listing (a default apache feature); with a bit of advanced typography and a lot of retenue. Since then, the website has been updated, and changed – but the initial concept remained: displaying the underlying structure of what a website is – intricated piles of folders and files, images and documents.
This mimic was based on the anti-chambre website i have been running for sometimes and which was hosting most of my projects at that time. The aesthetic of anti-chambre was very similar to the one Maison Martin Margiela developped for some years, with its structure being shown some times but not all the time, a semi transparent display of the inner arcane and structure, deconstructed and reconstructed at some point, somewhere but not everywhere at the same time (sounds like weird hu? i like the idea a lot but it’s quite hard to describe).
